Töölö Urban is the development company behind Allas Sea Pool. Allas has proven to be popular and has attracted considerable international interest. We aim to make Allas an international phenomenom. We also develop and maintain other urban hubs in Helsinki and produce wellness services and content for urban people.
Töölö Urban creates inspirational and meaningful wellness services and content to urban people. Our urban portfolio includes Allas Sea Pool, a garden like oasis right in the middle of Helsinki. Allas Sea Pool was completed in May 2016 and it is a unique floating wellness hub in the city center, unlike any other venue in the world. In 2019 Allas will attract more than 600,000 visitors.
>> We are a private company that works with the city to revitalize the city center's waterfront as a recreational area
We search for Eudaimonia, a place for a Life Lived Well with a nordic touch:
Our vision is to set up a network of Allas wellness hubs globally. Allas concept and the wellness services associated to it is an ever-evolving idea. Allas Sea Pool has been piloted with several functions and has a business model that acts as a proof-of-concept for the baths to be replicated.
Our development work is based on experimental culture, experience in producing relevant wellness services and content, and the ability to model emerging business areas. Since 2017, we have developed both our digital and building competence.
The roots of our existence are at the beginning of the 21st century when we established Korjaamo Culture Factory, which after we proposed a floating sea pool for the City of Helsinki.
Project Development Director
CEO Allas Sea Pool